JTB was founded in 1912 with a mission to invite and serve the needs of visitors from overseas. As the Japanese economy expanded, demand for travel increased among the Japanese people, and JTB grew too. JTB is a leading figure in the history of the Japanese travel industry and the formation of Japan’s travel culture.
Over the years JTB has acquired a diverse wealth of travel expertise, gathered not only by its well-informed and professional staff but also by its numerous Group companies operating a wide array of business models.
Today JTB has grown to become Asia’s No. 1 travel agent, with offices in 34 countries and regions worldwide. Its longstanding relationships with customers and business partners have made JTB a company that people trust and look to for great results.
Headquarters, Japan Tourist Bureau, 1912
Source: Japan Travel Bureau Semicentennial history
JTB is one of the world’s largest travel companies in terms of net sales. We are Asia’s leader in the global travel industry.
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Through creation of multicultural human exchange contribute to harmony and understanding throughout the global society.
JTB Group mission is to bring satisfying and joyful experiences to customers through creation of opportunities providing multicultural exchange and understanding with people,nature and history in the global environment based on 100 years of serving customers with the objective to enhance their lifestyle quality.
Perfect moments, always
Our commitment to always be by our customers' side, to help plan and create perfect moment that move and satisfy.
The JTB global network extends to 358 offices in 94 cities, covering 34 countries and regions.
With roots in countries around the world and deep understanding and affection for the cultures of those regions, JTB employees foster cultural exchange, telling the world about the many attractions of the places in which they serve. JTB offices are no mere land operators, but vital hubs that both send off and welcome international travelers. Wherever in the world our customers are coming from or heading to, JTB is proud to handle all aspects of the travel business. With a proprietary network that spans the globe, the JTB global network is that rare group of companies can provide all the travel services customers desire, all around the world.